Up the Ante with Cross-Channel Marketing

When developing a direct marketing campaign, it’s a good idea to think in a much broader scope than a single media approach. Research has shown that using a select choice of multiple media, referred to as cross-channel marketing, can greatly increase your customers and prospects response rate… often as much as 35%. Today, many marketers [...]

By | 2017-06-15T11:26:44+00:00 March 5th, 2014|Rod's Rants|