Thunderstruck was founded on one simple principle: to help people succeed.

We’ve been around since 1995, passionately helping businesses manifest their message. Our strengths are in print design, branding and advertising. We offer a complete line of services which also includes website design, digital marketing and video production. In short… when it comes to your next marketing program, Thunderstruck can deliver the entire package.

Our History

Although the name Thunderstruck Design is new, our company isn’t. Formerly known as Roberts Design Company, Inc., Thunderstruck Design continues the tradition of combining excellent service with creative design solutions.

The company was formed on July 1, 1995 by owner and creative director, Rod Roberts. Initially, the business was home-based, but in 2006, Rod hired his first employee and moved the business to its first commercial office space. Since then, we have expanded, both in staff and size. We currently reside on the 7th floor of the Huntington Tower Building, overlooking downtown Champaign, Illinois and the University of Illinois Urbana-Champaign Campus. Thunderstruck Design is a DBA of Roberts Design Company, Inc., which is the corporate holding company, so you may still see the name from time to time.

Our Mission

Thunderstruck Design exists to inspire, persuade and communicate through design.

Our mission statement is simple, yet it holds a lot of meaning for us. We strive to obtain this objective for each and every project we work on by asking ourselves these three questions: Does the design message inspire the viewer?  Does it persuade the person to take action?  Does it effectively communicate the message?

Our Philosophy

Our philosophy is visionary, we focus on the end goal.

In other words, we look at each project from the viewpoint of what kind of success it will generate for you. As for personal service, you’ll have a hard time finding anyone better than Thunderstruck. We put you first. It’s just like having your very own in-house marketing department, only without all the overhead. Oh, and forget automated phone trees… real people answer the phones around here.

Our Team

Rod RobertsPresident
With over 30 years in the advertising and graphic design fields, Rod’s versatility and creativity are backed by a comprehensive portfolio of print, illustration, photography and logo design.
Get To know Rod
Hazel NevilsOffice & Production Manager
Hazel has over 30 years of experience in office management. Her prior positions with Foth Infrastructure and Environment and Richard Newman Associates has enabled her to perfect her skills in maintaining a streamlined office structure. Having a cheerful disposition, Hazel enjoys a good laugh and hanging out with her family and friends.
Get To know Hazel
Jason RietmannWeb Developer
Jason enjoys being inspired to push beyond limits, and finding new ways to solve problems. He has been working with code since 2001 and has been hooked ever since. When not working on his monitor-tan, Jason enjoys spending time with his family, reading, playing guitar, drums, and piano.
Get To know Jason
Anne EkstromGraphic Designer
Anne (pronounced Ah-Nah) graduated from Illinois State University with a B.S. in Graphic Design. When not designing (or explaining her name pronunciation) Anne enjoys reading, sewing, and spending time with her friends and family.
Get To know Anne
Michael VincentGraphic Designer
When not in the office, Michael can be found making noise on various instruments, sketching, or checking dribbble to see what others are designing. Michael grew up in Hillsboro, Illinois, and graduated from the Graphic Design program at Illinois State University.
Get To know Michael
Abby RogersGraphic Designer
Abby graduated from the University of Illinois with a B.S. in Advertising and went on to get a Graphic Design Certificate from Parkland College. In her free time, Abby enjoys going on random adventures, traveling, and spending time with her friends and family.
Get To know Abby
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