Working here at Thunderstruck Design, I love when a branding project comes through the door.
Sometimes when I meet with a client, they think that their brand begins and ends with their logo. Although the logo is our first step in visually presenting the brand, it is just one piece of a much larger puzzle. Think of a brand like a person. How do they speak? What do they do? Who is their customer? How do they want to present themselves?
The brand includes the logo, colors, website, social media presence, collateral materials and much more. Really any time someone is representing the company involves the brand, even conversationally.
Our job, as designers, is to speak with you and do our research to really understand who you and your client base are, and how best to convey that. If you’re interested in learning a little more about our process, check out this video.