To help a new startup, Thunderstruck was challanged with coming up with the name as well as how to depict it visually. Combining the word “hope” with the idea of “homestead”, Hopestead was born. Hopestead offers extensive one-on-one and group counseling for adoptive parents with children struggling to cope with new family dynamics. The logo imagery combines simplified hand imagery coming together to form a heart, the overall image encapsulated in a circle forms a tree. This combination of imagery is representative of the love, support, and growth that is established with the help of the company’s services.