CIBM Logo

Branding

In 2018, CIB Marine Bancshares, Inc. asked Thunderstruck Design to help them rebrand the financial institution. CIB Marine had fractured identities and wanted to combine the brands under a single logo mark. From our meetings with project managers, we learned that CIBM focused on three core values… Service, Solutions and Integrity. We designed what is now called ‘the fingerprint’ logo with three sides representing the bank’s core values. The rebrand was launched in early 2019 at all branch locations in Illinois, Indiana and Wisconsin.