Mariposa Music Festival Logo

Branding

The Champaign Park District asked Thunderstruck to create an identity for a music festival they were hosting. Because the name of the music festival was derived from the Spanish word for butterfly, the logo design uses a custom stylized typeface along with the a radio butterfly icon. The mark was used in all marketing materials including posters, direct mail and on T-shirts for the event that took place downtown Champaign, Illinois on Saturday, July 12, 2014.