Muddy Merica Brand Development

Branding

The Muddy Merica brand is targeted to off-road enthusiasts; those who use 4-wheelers, jeeps and all-terrain vehicles to go play in the dirt and mud. The logo uses a san-serif font that combines the two words into one. The symbol is a combination of the initials ‘M’ forming mountains with a single star above it representing America. The brand is used on their website that sells custom T-shirts and other off-road products.