We helped Sparrowhawk tell their story through a clean brand identity and online presence
Sparrowhawk Technology is a technology security company based in Illinois. Founder Matthew Jones, came to us give his brand a visual Identity and a website.
Visually, we knew we wanted to portray a strong sense of security and tie-in Matthew’s time spent in the military.
Research
The first thing for us to do, is background research. We began a search of Sparrowhawk’s competitors to make sure that we design something that will fit in the cyber security landscape, yet will stand out as unique. We searched for companies that would appeal to the target market to keep in mind during our process.
We also researched designs used in military badges and marks portraying birds, to fit with Sparrowhawk’s namesake.
Concept Designs
We next began designing our initial concepts. We start with as many different ideas as we can, whether they’re iconic or typographic treatments.
After we key in on the best ideas, we refine them for an internal review.
Iconic logos refer to a symbol placed along side the text of the logo. These logos work in a number of ways, as the icon can be used in different placements with the text or even used on its own.
Typographic logos are logos that consist of text on its own.
Defining the brand
We next worked on defining the typography to be used with the brand, and the colors that we would use, keeping in mind color psychology and how this can affect the perception of a mark.
We created a bold and engaging website for the sparrowhawk brand
After speaking with our client about their wants and needs for the website, we begin our research to determine the best plan of action for the project.
Next, we develop a site-map to determine the best flow of information for the end user.
Wireframes and design mockups were created in several versions for the client to visualize their new website, and with approval, we begin the build.
It’s very important for our clients to feel that their site is their own
Most of our clients like to be able to take control of their website and make new posts and edits if they would like to. So after every build, we provide a training session to make sure they’re comfortable with their new site.